February 07, 2012

Why RedBlue?

“Democracy requires space for compromise, and compromise is best won through acknowledging the legitimate concerns of the other.”
- Daniel Yankelovich, Christian Science Monitor, 2004

95 percent agree with the statement: “Our country is strongest when it is united and together and therefore we need to find common solutions to our problems that both Democrats and Republicans agree with.”
- Aspen Institute Survey, July 6, 2006

About RedBlue


Why RedBlue? Surveys consistently reveal that most Americans hold nuanced perspectives on many issues. The majority is uncomfortable with today’s online political culture, where debate over our policy differences so often ends up in polarized name-calling and demonization. In this regard, citizens are underserved and disempowered, and the integrity of the political system is undermined.

While the RedBlue project begins with the familiar labels that have so often pigeonholed Americans into uncomfortable stereotypes—“red” vs. “blue,” “conservative” vs. “liberal”—participants in the RedBlue process will be able to connect with counterparts whose contrasting views are as subtle as their own, re-introducing a middle ground of public discourse where there is room for reasonable people to disagree.

The RedBlue idea was born after the 2004 election, when both Democrats and Republicans were surprised that so many could be on the “wrong” side, and concluded that “they” must be stupid, or out of touch. In researching this phenomenon, we learned that many of us talk about issues with people who already agree with us, re-circulating the same ideas within our own communities. We often take our cues from favorite media outlets, where opposing TV sound bites pass for honest dialogue, or from partisan information sources like talk radio, email lists, and web logs that further polarize the electorate.

We found that the public square for political discourse has moved online, and has been captured by extremists and doctrinaire loyalists who allow no deviation from the party line. Although the Internet is well-known for giving people a way to work together, the tools of cooperation were not being used when it came to discussing and debating policy.

Yet, As Daniel Yankelovich noted in a much-discussed Christian Science Monitor article at the time, “Democracy requires space for compromise, and compromise is best won through acknowledging the legitimate concerns of the other.” We resolved to find a way to use the Internet’s ability to connect to serve this requirement of democracy.

RedBlue aims to help Americans:
  • Connect, at your own pace, with others who have different policy views.
  • Experience those with whom you differ as deserving the same respect that you do.
  • Develop awareness of the commonalities between yourself and those on the other side.
  • Learn that people on the other side are as multi-dimensional as you are.
  • Gain a sense of accomplishment by understanding others, while learning about yourself.
  • Work together to find solutions to the challenges we all share.

RedBlue was created by:

InterAct (Internews Interactive)

A US non-profit corporation founded in 1998, uses interactive digital technologies to create a broad range of projects that connect Americans with each other at the community level, with their leaders at the national level, and with people around the world. Building on a 20-year history of producing award-winning national and international participatory television programs, InterAct today merges television technology with on-line media tools that allow Americans, acting in their role as citizens, to participate in national policy discourse. See www.citizenschannel.org, for information on the company’s history, projects and Board of Directors.

The Public Conversations Project

Founded in 1989, the Public Conversations Project helps people with fundamental differences regarding values, worldviews, and identities to build the trust, understanding, and relationship essential for strong communities and positive action. PCP has worked with organizations, groups, and communities to address differences relating to abortion, the environment, race, class, sexuality and faith, and many others. PCP has collaborated with Beliefnet and Weblab in testing online dialogue. PCP's work has been honored by the Society for Professionals in Dispute Resolution, American Family Therapy Association, and others.

Key Project Personnel:

Evelyn Messinger, Project Director InterAct

Ms. Messinger is founder and Executive Director of InterAct. Since 1982, she has initiated or produced scores of interactive television programs for commercial and public television. In the 1990’s Ms. Messinger was the first Director of Electronic Media for the Soros Foundation, supporting independent media in East Europe; and co-founder and Executive Director of the international NGO, Internews Network.

Tom Bair, Project Coordinator (gekkovideo.com)

Mr. Bair has over 15 years experience in digital and interactive media management, design, and production. He currently develops emerging media in broadband IP, ATVEF and Flash-based enhanced TV for clients including Verizon, Charles Schwab, and AOL. Mr. Bair was a consultant for Apple Computer, and has served as an expert at the FCC, the American Film Institute and other prestigious institutions.

Alejandro Levins, Market & Research Systems, Technical Lead

Mr. Levins is a veteran web developer and Internet marketing consultant. Alejandro co-founded San Francisco-based SF Interactive, an integrated Internet marketing agency serving clients such as NIKE, Hewlett-Packard, Snapple, Morgan Stanly Dean-Whitter, Sun Microsystems, Netscape, NASCAR among many others.  Mr. Levins presents to business school classes on entrepreneurship and has consulted to the Ford Foundation on the use of interactive technologies in the non-for-profit sector. Currently, he lives in rural Massachusetts where he consults on select Internet development projects and tinkers with innovative business and not-for-profit concepts.

David E. Joseph, Program Director, Public Conversations Project (PCP)

RedBlue Facilitation Design Coordinator. Mr. Joseph, the primary partner for designing the RedBlue facilitation processes, holds a B.A. from Binghamton University, and an M.S.W. from the Smith College School for Social Work. He is an experienced mediator, facilitator, consultant, and trainer, responsible for developing PCP’s national and international projects that involve application of dialogue to a wide variety of intractable issues.

Christie Wren, Project Coordinator, Public Conversations Project (PCP)

RedBlue Facilitation Design Coordinator. Ms. Wren, partner of Mr. Joseph for designing and implementing the RedBlue facilitation processes, is an alumni of the Public Conversation Project's Power of Dialogue and Inquiry as Intervention trainings. Ms. Wren works closely with PCP founder Laura Chasin and PCP President Cherry Muse on all aspects of the organization, which is a leader in the dialogue field. She holds a BA from the University of Denver and in her spare time is an active student of the field of international cooperation.

Other Supporting Team Members

Amoreena O'Bryon - Visual Interface Design

Clarity Group - Public Relations

End Point - Web Application Development